Aroha Ode To Heritage, Company

Aroha stands for the ethno-modern style, a style so unique, that it is only matched by the richness of the traditional craft behind it. The brainchild of two people, it means “love” in Maori . Love for beauty , love for beautiful things in life , love for quality , comfort and class . In essence, it is a fusion of the traditional and the contemporary, a medium where the rural and the urban join hands to capture the imagination of the world . It brings to you a scintillating collection of exquisite heritage fabrics ranging from the inticate chikankari work and the exotic muqqaish work from the land of the nawabs , to the colourful and stunning phulkari from Punjab , the rich traditional benarsi and chanderi silks to the beautiful kashida embroidery from Kashmir , which draws its inspiration from nature itself . It also brings to you the vibrant and kaleidoscopic range of rajasthani handwork , all under one roof . Aroha is the creative force that comes from the spirit , bringing a breath of fresh air to the mundane and boring clothing to bring to you a range of fabrics that are appealing , alluring , classy and breathtakingly beautiful , in fabrics from chiffons , georgettes , chignons , crepes and silks , for both men and women . From the elegant saree to the traditional suits and dupattas , from the chic and cool kurtis to the lehngas for the bride to be , from the stylish kurta to the sherwani for the meteroexual male of today , it has something to offer to everyone who understands and appreciates style and panache